AI in Marketing: What is it actually all about?

The hype around AI is justified, but it can get in the way of boiling down the actual value that it will provide. It’s a big deal; half of consumers expect a company to make use of the data they have on them, and three quarters expect more than ever in how...

Predictive Analytics: What it is

Marketers love to throw around terms like ‘disruptive’ and ‘step-change’, often to the point that they lose their impact! The rise of AI – and in particular, predictive analytics – however, is worthy of such catchphrases. It boils down to automation and access to more...