Alfa Romeo are one of the words top producers of luxury cars where driving passion, fine design and exciting handling inspire lovers of this amazing & unique Italian brand to purchase again and again.
We were engaged to create a targeted marketing strategy that would promote Alfa Romeo’s latest fleet offers to fleet managers across the UK.
We recommended utilising a combination of email marketing, display advertising and digital media buying to approach their core audience, alongside monthly A/B optimisation of available digital assets such as ad creatives & landing page design.
With this strategy we were able to introduce £450,550 in new contracts over the 6 month project, with a cost of sale of just 10%.