by Ben Head | Dec 21, 2018
The hype around AI is justified, but it can get in the way of boiling down the actual value that it will provide. It’s a big deal; half of consumers expect a company to make use of the data they have on them, and three quarters expect more than ever in how...by Ben Head | Dec 21, 2018
Marketers love to throw around terms like ‘disruptive’ and ‘step-change’, often to the point that they lose their impact! The rise of AI – and in particular, predictive analytics – however, is worthy of such catchphrases. It boils down to automation and access to more...
RM Education Plc is leading supplier of Education Supplies & Services in the UK. As one of the first businesses to install computers into schools, RM Education has a history of innovation and community service. It began an e-commerce enterprise and utilised digital marketing to help further it’s reach.
We came into the business to consult on & optimise their email marketing processes. During our work we fixed a critical issue with the email marketing system which improved productivity by 45%. We designed and implemented new conditional formatting templates which made personalised sections of campaign content based on previous sales history. These new templates improved engagement rates by 30%.
To find out more about our experience and how we can apply it to your business, please get in touch.
Life Works Community is leading private rehabilitation centre based in Old Woking, Surrey. They provide alcohol, drug & sex addiction treatments along with residential courses for Depression & Eating Disorders.
We built several themed sister sites focusing on specific disorders and ran PPC campaigns to push traffic to the new domains. Within 6 months digital marketing had become the second largest lead source for the business. We also worked on their internal sales systems, bringing unseen insights in their marketing performance via keyword level tracking & call tracking solutions.
To find out more about our experience and how we can apply it to your business, please get in touch.
Capital On Tap are a business loan provider based in the heart of London. They offer a business overdraft style loan facility and work with over 1000 businesses throughout the UK.
We were brought in to design and launch a new paid advertising strategy with the objective of generating new business. Within just 2 months of our initial launch we had achieved both volume and cost targets.
To find out more about our experience and how we can apply it to your business, please get in touch.
Everyday Loans is a leading UK loan lender providing unsecured loans for those struggling with bad credit, established in 2006 and then purchased by Secure Trust Bank in 2012; Everyday Loans has evolved with the industry and market to provide a high quality of customer service and satisfaction.
Everyday Loans targeted me with establishing and growing their online lead sources. We implemented large PPC campaigns across both Google & Bing along with SEO campaigns on both their brands which combined to produce almost 6m per year after just 6 months.
To find out more about our experience and how we can apply it to your business, please get in touch.
TrustTwo is a UK based guarantor loan lender specialising in helping those with bad credit get access to the finance they need.
This product went from having no digital presence in 2014 to thousands of digital leads within 4 months. We implemented a high velocity SEO campaign which brought the site into the Top 3 for the biggest keywords in the niche within 6 months and a targeted AdWords campaign capturing 80% of the market.
To find out more about our experience and how we can apply it to your business, please get in touch.
Aspire Money Limited is a long established UK based finance broker covering the full spectrum of consumer products . Operating in a highly competitive space, we helped them build a profitable lead channel via PPC for a number of their brands. SEO campaigns were launched later into the relationship producing lead growth of 156% within 4 months on some of the most competitive phrases in the industry.
To find out more about our experience and how we can apply it to your business, please get in touch.
Aspire Money Limited is a UK based consumer finance broker with call centres handling nationwide loan enquiries. Their high quality loan handling team ensure that consumers are matched with the best loan options on the market and that lenders receive qualified live applications from suitable customers.
We were brought on to bring their existing PPC account into profitability. The account went from a loss of £7k to a profit of 13k within 5 months.
To find out more about our experience and how we can apply it to your business, please get in touch.