by Ben Head | Dec 21, 2018
The hype around AI is justified, but it can get in the way of boiling down the actual value that it will provide. It’s a big deal; half of consumers expect a company to make use of the data they have on them, and three quarters expect more than ever in how...by Ben Head | Dec 21, 2018
Marketers love to throw around terms like ‘disruptive’ and ‘step-change’, often to the point that they lose their impact! The rise of AI – and in particular, predictive analytics – however, is worthy of such catchphrases. It boils down to automation and access to more...
Fidelity Wealth specialise in corporate bond investments for high net worth individuals/institutional investors across the world.
We were tasked to provide new revenue streams via a blend of paid media activities.
We created an array of new digital assets to support a heavily invested PPC strategy across Google Ads, Bing & Social. After just 3 weeks we were able to reduce CPA past target by 30% and projected volumes by almost 150%. This resulted in substantial reinvestment and expansion of the campaigns.
Hannah Insurance provides quality mortgage and pension products to a broad array of audiences across the UK.
We were tasked with launching new paid activity targeting various hyper localised geos promoting an array of mortgage products.
Our PPC strategies combined with changes to the application journey provided an uplift of 214% in new business from the channel over the duration of the project.
Best Deal Insurance offer insurance and mortgage products to consumers across the UK winning various awards for top customer service and processes.
We were brought on to launch an aggressive PPC project targeting long tail life insurance terms.
Whilst operating in one of the most competitive niches out there, we were able to bring lead costs lower than referral costs & drive over 5,000 new apps per month in allocated spend. This resulted in spend increases of nearly 250% over the following year.
Green IS Group Ltd are a cutting edge investment broker predominantly focused on ethical, sustainable investment vehicles.
We were tasked with implementing the first sales channel for one of their new products via paid advertising across a number of channels.
From the initial trial budget we instantly hit CPA targets, allowing us to scale spend and performance by 10x by the following month.
Loan.co.uk are one of the UK’s leading brokers for secured & unsecured consumer finance. With unique AI technology under the helm they are able to instantly compare 1000s of loans to find the best rates for the consumer.
We were tasked with growing the volume of applications across 2 brands, driving both homeowner and short term traffic via PPC & SEO.
Over the course of the project CPA was reduced by almost 40% with revenue continuing to grow in line with available budget.
Spec Savers are the UK’s leading provider of optician services and consumer supplies, founded in 1984 they now employ over 32,000 people nationwide.
We were tasked to create an SEO strategy that would maximise the value of their local branches.
We rolled out new site architecture that allowed for proper branch classification by the search engines and introduced SOPs for building out digital corporate assets for each branch via GMB & prominent directories. The net improvement to local visibility for the branches resulted in measurable footfall increases of 7% in most locations with a net ROI of 20% on the project.
Best Western are one of the best known brands for quality accomodation in some of the most useful locations across the UK.
We were tasked with producing a strategy to promote the trial of an exclusive corporate card offering business owners a way to give their staff easy access to Best Western’s B2B facilities.
Utilising a blend of email, paid advertising and display relationships with a number of vertical aggregators, we were able to produce over 45,000 subscriptions to the programme over a 12 month project, worth an estimated £720,000 in long term revenue for the business.
Alfa Romeo are one of the words top producers of luxury cars where driving passion, fine design and exciting handling inspire lovers of this amazing & unique Italian brand to purchase again and again.
We were engaged to create a targeted marketing strategy that would promote Alfa Romeo’s latest fleet offers to fleet managers across the UK.
We recommended utilising a combination of email marketing, display advertising and digital media buying to approach their core audience, alongside monthly A/B optimisation of available digital assets such as ad creatives & landing page design.
With this strategy we were able to introduce £450,550 in new contracts over the 6 month project, with a cost of sale of just 10%.
Aspire Money Limited is a long established UK based finance broker covering the full spectrum of consumer products. Operating in a highly competitive space, we helped them build a profitable lead channel via PPC for a number of their brands. SEO campaigns were subsequently launched across the portfolio producing lead growth of 156% within 4 months on some of the most competitive phrases in the industry.
To find out more about our experience and how we can apply it to your business, please get in touch.
RM Education Plc is leading supplier of Education Supplies & Services in the UK. As one of the first businesses to install computers into schools, RM Education has a history of innovation and community service. It began an e-commerce enterprise and utilised digital marketing to help further it’s reach.
We came into the business to consult on & optimise their email marketing processes. During our work we fixed a critical issue with the email marketing system which improved productivity by 45%. We designed and implemented new conditional formatting templates which made personalised sections of campaign content based on previous sales history. These new templates improved engagement rates by 30%.
To find out more about our experience and how we can apply it to your business, please get in touch.
Life Works Community is leading private rehabilitation centre based in Old Woking, Surrey. They provide alcohol, drug & sex addiction treatments along with residential courses for Depression & Eating Disorders.
We built several themed sister sites focusing on specific disorders and ran PPC campaigns to push traffic to the new domains. Within 6 months digital marketing had become the second largest lead source for the business. We also worked on their internal sales systems, bringing unseen insights in their marketing performance via keyword level tracking & call tracking solutions.
To find out more about our experience and how we can apply it to your business, please get in touch.
Capital On Tap are a business loan provider based in the heart of London. They offer a business overdraft style loan facility and work with over 1000 businesses throughout the UK.
We were brought in to design and launch a new paid advertising strategy with the objective of generating new business. Within just 2 months of our initial launch we had achieved both volume and cost targets.
To find out more about our experience and how we can apply it to your business, please get in touch.
Everyday Loans is a leading UK loan lender providing unsecured loans for those struggling with bad credit, established in 2006 and then purchased by Secure Trust Bank in 2012; Everyday Loans has evolved with the industry and market to provide a high quality of customer service and satisfaction.
Everyday Loans targeted me with establishing and growing their online lead sources. We implemented large PPC campaigns across both Google & Bing along with SEO campaigns on both their brands which combined to produce almost 6m per year after just 6 months.
To find out more about our experience and how we can apply it to your business, please get in touch.
TrustTwo is a UK based guarantor loan lender specialising in helping those with bad credit get access to the finance they need.
This product went from having no digital presence in 2014 to thousands of digital leads within 4 months. We implemented a high velocity SEO campaign which brought the site into the Top 3 for the biggest keywords in the niche within 6 months and a targeted AdWords campaign capturing 80% of the market.
To find out more about our experience and how we can apply it to your business, please get in touch.
Aspire Money Limited is a UK based consumer finance broker with call centres handling nationwide loan enquiries. Their high quality loan handling team ensure that consumers are matched with the best loan options on the market and that lenders receive qualified live applications from suitable customers.
We were brought on to bring their existing PPC account into profitability. The account went from a loss of £7k to a profit of 13k within 5 months.
To find out more about our experience and how we can apply it to your business, please get in touch.