AI hype-busting 101: What it is and isn’t

2018 saw a lot of change in the marketing world, just like every other year. AI was in the hot seat, with advances in global computing power driving the push towards both personalisation and automation of marketing tasks and channels. This has left us with 2019 primed...

Google has changed its algorithms. Here’s what’s new.

March 12th: A date suddenly important when Google officially announced an update to its core search algorithm. This confirmation came after many experts in SEO noticed different results in performance across Google search indexes. Metrics: Reversed? In August of 2018,...

Voice search is coming. Here’s what you need to know.

Here’s a little food for thought: By 2020, it’s predicted that 30% of all website sessions will be done without any kind of screen. Wild, isn’t it? It’s a glimpse of the future. We’re now reaching a point where the average business that relies on its online presence...