Blog

Google has changed its algorithms. Here’s what’s new.

March 12th: A date suddenly important when Google officially announced an update to its core search algorithm. This confirmation came after many experts in SEO noticed different results in performance across Google search indexes. Metrics: Reversed? In August of 2018,...

Voice search is coming. Here’s what you need to know.

Here’s a little food for thought: By 2020, it’s predicted that 30% of all website sessions will be done without any kind of screen. Wild, isn’t it? It’s a glimpse of the future. We’re now reaching a point where the average business that relies on its online presence...

AI in Marketing: What is it actually all about?

The hype around AI is justified, but it can get in the way of boiling down the actual value that it will provide. It’s a big deal; half of consumers expect a company to make use of the data they have on them, and three quarters expect more than ever in how...

Predictive Analytics: What it is.

Marketers love to throw around terms like ‘disruptive’ and ‘step-change’, often to the point that they lose their impact! The rise of AI – and in particular, predictive analytics – however, is worthy of such catchphrases. It boils down to automation and access to more...