eCommerce
Marketing
Revenue focused digital marketing strategies for eCommerce retailers.
Advanced eCommerce Strategies For Revenue Focused Businesses.
We deploy tailored ecommerce strategies that take into account your unique operation, designed to drive focused growth in profitability for the business. We implement category and product level advertising strategies alongside detailed technical analysis, content production & paid advertising that drive forward the products you do best on and would like to do better on, as part of an ever-evolving strategy.
We have more than 10 years of experience in some of the most competitive eCommerce spaces and pride ourselves on predictable revenue led digital marketing projects. We take care to ensure our performance can be measured down to the penny & grows the core business as a truly dynamic revenue driver supported by detailed tracking & marketing automation.
We offer fixed rate contracts with guaranteed projections on returns, with step-by-step strategies demonstrating how those returns can be achieved. Our projects include everything from all four of the core pillars of SEO, establishing your site as an authority in its vertical whilst fine-tuning your UX to ensure optimal organic results & pace, to multi-channel paid advertising campaigns allowing you to dominate the space.
eCommerce Marketing Statistics
million people shopped online in 2021
%
of consumers conduct online research before making a purchase online
%
of the global search engine market is controlled by Google
%
of advertisers spend money on search ads
%
of search traffic goes to the first page of search results
%
of shoppers use their mobile whilst in a physical store to look for online reviews, cheaper prices and discounts
Included in our eCommerce Marketing Solutions
Market Research
We use a number of research techniques to analyse the online market for your product ranges and how your competition is positioned. We use these insights to create a unique strategy that takes advantage of their weaknesses and places your site at the top of the results.
Website Optimisation
We optimise your eCommerce site from a technical perspective, ironing out any code errors & improving its general crawlability. Improvements in speed & structure benefits the performance of all marketing channels that rely on the website & as such are a vital step towards success.
Content Optimisation
We analyse your whole website against the competition and known best practise for eCommerce site content to establish a continual optimisation strategy that maximises the potential of your content for both organic rankings and conversion rate from visit to sale.
eCommerce SEO
Our team deploy advanced eCommerce SEO strategies that focuses on the 4 core pillars of SEO performance. Research, Technical, Content & Link Building. We have over 10 years’ experience with various examples of notable SEO success within 6-12 months in some of the toughest niches out there.
PPC Advertising
We specialise in paid advertising solutions including Google PPC/Shopping, Bing, Amazon & Ebay. We recommend the best blend of PPC channels and strategies according to your business operation & budget, then deliver a finely tuned project that delivers guaranteed eCommerce returns.
Analysis & Reporting
Our strategies are always data driven, this means we take care to analyse your marketing performance through to true sales, allowing to optimise our eCommerce strategies to real profits. We provide useful insights & detailed monthly reporting with all our projects.
eCommerce Success Factors
Research
We take the time to map out your entire competitive market & keyword universe to understand the most effective path to rapid profitability.
Technical
We optimise your whole website to fix any incumbent technical errors that can cause poor user experience or organic ranking issues.
Creative
We enhance & expand existing site content, along with producing new content to increase the chances of conversion & organic rankings.
Marketing
We deploy the best mix of marketing channels for your business, taking into account your business & market to deliver a strategy focused on ROI.
Revenue Focused eCommerce Marketing Solutions
eCommerce Platform Experts
We have many years of experience working with a wide range of eCommerce solutions including third party market leaders such as: Shopify, WooCommerce, Magneto, Squarespace, BigCommerce
We have also worked with many custom and open-source solutions where our developers have been able to add substantial developments to marketing aspects of the platforms.
Inbound Marketing Specialists
We specialise in the deployment of profitable inbound advertising channels tailored to each client’s specific needs and operation. This can include: Google Ads, Google Shopping, Bing Ads, SEO, Email/SMS Re-Marketing
Frequently Asked Questions
What is eCommerce Marketing
eCommerce Marketing refers to the promotion of businesses with online retail presences. We utilise a range of inbound marketing channels and techniques to increase the amount of incoming buying traffic to the business, we also optimise the full user journey to increase the percentage of traffic that converts into sales.
Why is an eCommerce Marketing agency different?
eCommerce websites generally have a much larger number of pages than a non-eCommerce website, this means that technical & content optimisation have to be delivered in a carefully structured manner to have maximum impact. There are also a number of paid advertising channels designed specifically for eCommerce Marketing such as Google Shopping, Amazon & Ebay. As an eCommerce marketing specialist agency, we can deliver the best blend of digital marketing channels with guaranteed levels of ROI.
How long will it take to see results?
SEO growth is usually visible in the first 3 months, profitability can show between month 6 – 12 depending on myriad ranking, market & business factors. Our SEO projects come with a revenue guarantee that ensures that profitability is demonstrated at latest by month 12. Paid advertising normally shows nearly instant results, but can require fine tuning over the course of 3-6 months to get to the ideal level of profitability & volume.
Are there any performance guarantees?
Yes, we guarantee at least a breakeven on our costs by month 12 or we refund the difference. We ensure that all our activity is clearly tracked and attributable down to product & revenue level allowing us to put our money where our mouth is. We aim for marketing cost of sale around 10-20% as a rule of thumb but worst case, we guarantee you won’t lose money working with us.
What is the cost of eCommerce Marketing?
The cost of launching an eCommerce Marketing strategy depends on myriad factors from the recommend strategy, market & business objectives. At a minimum you can expect costs of around £2,000 per month for simple campaigns & objectives with us, however some clients spend over £15,000 a month with us for a broad array of projects and responsibilities with spend in the region of £100k+ per month.
Who will be my point of contact?
You will work directly with our Senior Account Directors who design & deploy revenue focused strategies tailored to your business objectives. You will have direct contact via email & phone during UK working hours along with monthly or weekly reporting covering performance and insights from your activities.
See How It Could Work For You
Free Site & Market Audit
We will analyse your website against the performance of the main competitors in your niche, providing you with a breakdown of the changes we’d recommend along with examples of the traffic potential for your business.
