Furniture eCommerce
Specialists
We are experts in helping furniture manufacturers, distributors and retailers drive new business online.
Online Furniture Sales Continue To Grow.
The retail furniture market in the UK has grown significantly in recent years, driven by a number of factors including an increase in consumer spending, a growing population, and an increase in the number of new homes being built.
We have assisted many furniture businesses in taking advantage of a broadening online market by delivering tailored digital revenue strategies, connecting their core business to marketing performance in a way that brings consistent improvements in sale volume & profitability year on year.
We pride ourselves on being data driven, revenue & performance focused marketing experts. This means we project performance against our costs and associated costs & aim for true profitability for the digital channel. We make it easy to produce clear business cases for digital marketing at any level with insights and projects based on ROI where it matters most.
Furniture Market Statistics
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The market is expected to grow at a CAGR of 3.5% during the forecast period from 2021 to 2028
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The domestic market accounted for a share of around 80% of the total revenue generated in the UK furniture market in 2020
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The home office furniture segment is expected to grow at a CAGR of 5.5% during the forecast period
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The online retail channel accounted for around 30% of the total revenue generated in the UK furniture market in 2020
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The demand for sustainable and eco-friendly furniture is expected to increase by 15% in the next 5 years
Our Services
Google Ads
We create & optimise inbound search campaigns across both Google & Bing based on your business & market, maximising returns & profitability within a given monthly budget.
Google Shopping
We list your products in Google Shopping using advanced feed building & account structures that will help you dominate the available advertising real estate online.
Display Ads
We use high quality image ads targeted to audiences that fit your sales profiles to deliver your brand across the web to customers that are most likely to buy.
Remarketing
We track visitors to your site and if they don’t convert, show them ads for your business & products as they travel around the web, bringing in many almost lost revenue opportunities.
SEO
We specialise in profit focused SEO campaigns for furniture businesses, we are experts in working with large product & budget volumes delivering crystal clear performance & supporting systems.
Automation
We help implement automated marketing systems that take your past and incoming sales data to trigger personalised secondary sales journeys via email & sms. These systems bring in additional or missed sales.
Digital Success Factors
Research
We take the time to map out your entire competitive market & keyword universe to understand the most effective path to rapid profitability.
Technical
We optimise your whole website to fix any incumbent technical errors that can cause poor user experience or performance issues.
Creative
We produce advertising assets that convey your business, product & marketing objectives, with 14 day A/B testing cycles for iterating growth.
Optimisation
We use detailed data analysis so lead informed marketing decisions, pruning and enhancing campaigns on a daily basis with a key focus on ROI.
Revenue
Focused
Solutions
Furniture Marketing Experts
We have many years of experience working with a wide range of furniture eCommerce solutions, including third party market leaders such as: Shopify, WooCommerce, Magneto, Squarespace, BigCommerce
We have also worked with many custom and open-source solutions where our developers have been able to add substantial developments to marketing related aspects of the platforms.
Inbound Marketing Specialists
We specialise in the deployment of profitable inbound advertising channels tailored to each client’s specific needs and operation. This can include: SEO, Google Ads, Google Shopping, Bing Ads, Social Ads Re-Marketing, Email/SMS Re-Marketing
Frequently Asked Questions
What is PPC?
PPC stands for “Pay Per Click” and refers to any type of advertising where you pay per click to your website. PPC describes a wide array of channels, however to most people PPC usually specifically relates to Google’s Search Ads. We also manage Google Shopping, Display & Remarketing. Facebook Ads, Bing Ads & LinkedIn Ads depending on your business.
What is eCommerce Marketing?
eCommerce Marketing refers to the promotion of businesses with online retail presences. We utilise a range of inbound marketing channels and techniques to increase the amount of incoming buying traffic to the business, we also optimise the full user journey to increase the percentage of traffic that converts into sales.
How long will it take to see results?
SEO growth is usually visible in the first 3 months, profitability can show between month 6 – 12 depending on myriad ranking, market & business factors. Our SEO projects come with a revenue guarantee that ensures that profitability is demonstrated at latest by month 12. Paid advertising normally shows nearly instant results, but can require fine tuning over the course of 3-6 months to get to the ideal level of profitability & volume.
Are there any performance guarantees?
Yes, we guarantee at least a breakeven on our costs by month 12 or we refund the difference. We ensure that all our activity is clearly tracked and attributable down to product & revenue level allowing us to put our money where our mouth is. We aim for marketing cost of sale around 10-20% as a rule of thumb but worst case, we guarantee you won’t lose money working with us.
What is the usual cost of eCommerce Marketing?
The cost of launching an eCommerce Marketing strategy depends on myriad factors from the recommend strategy, market & business objectives. At a minimum you can expect costs of around £2,000 per month for simple campaigns & objectives with us, however some clients spend over £15,000 a month with us for a broad array of projects and responsibilities with spend in the region of £100k+ per month.
Who will be my point of contact?
You will work directly with our Senior Account Directors who design & deploy revenue focused strategies tailored to your business objectives. You will have direct contact via email & phone during UK working hours along with monthly or weekly reporting covering performance and insights from your activities.
