Digital Marketing
For Lenders & Brokers
We have many years of experience delivering quality revenue strategies for both consumer & b2b finance businesses.
Experts in B2B & B2C Lending.
We have delivered high quality paid & organic advertising strategies for lending businesses for over 10 years, with detailed experience in navigating highly regulated environments whilst deploying crystal clear revenue generating marketing.
We are technical experts, measuring sales through from impression to internal sale linking marketing performance to true revenue. This 360 marketing view allows for exceptionally granular cost optimisation & easy business cases for increased or sustained digital marketing investment.
We pride ourselves on a data driven & ROI focused approach to digital marketing, we work extremely well in finance verticals as positive numbers are king and our own number 1 priority.
Lending Market Statistics
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The demand for digital lending services has increased by 25% in the past 12 months, due to the shift to digital channels caused by the pandemic.
%
The unsecured lending segment is expected to grow at a CAGR of 3% during the forecast period.
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The demand for alternative lending options, such as peer-to-peer lending, is expected to increase by 15% in the next 5 years
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Consumer lending, including personal loans and credit card debt, has grown by 3% in the past 12 months.
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The market is expected to grow at a CAGR of 2% during the forecast period from 2021 to 2028
The UK lending market is valued at approximately £1.6 trillion in 2020
Our Services
Google Ads
We create & optimise inbound search campaigns across both Google & Bing based on your business & market, maximising returns & profitability within a given monthly budget.
Display Ads
We use high quality image ads targeted to audiences that fit your sales profiles to deliver your brand across the web to customers that are most likely to buy.
Remarketing
We track visitors to your site and if they don’t convert, show them ads for your business & products as they travel around the web, bringing in many almost lost revenue opportunities.
SEO
We specialise in profit focused SEO campaigns for furniture businesses, we are experts in working with large product & budget volumes delivering crystal clear performance & supporting systems.
Automation
We help implement automated marketing systems that take your past and incoming sales data to trigger personalised secondary sales journeys via email & sms. These systems bring in additional or missed sales.
Digital Success Factors
Research
We take the time to map out your entire competitive market & keyword universe to understand the most effective path to rapid profitability.
Technical
We optimise your whole website to fix any incumbent technical errors that can cause poor user experience or performance issues.
Creative
We produce advertising assets that convey your business, product & marketing objectives, with 14 day A/B testing cycles for iterating growth.
Optimisation
We use detailed data analysis so lead informed marketing decisions, pruning and enhancing campaigns on a daily basis with a key focus on ROI.
Revenue
Focused
Solutions
Lending Marketing Experts
We have many years of experience working with a wide range of lending products, such as: Unsecured Loans, Secured Loans, Bad Credit Loans, Business Loans, Bridging Finance, B2C/B2B Credit Cards
We have also worked with many investment, insurance and mortgage businesses.
Inbound Marketing Specialists
We specialise in the deployment of profitable inbound advertising channels tailored to each client’s specific needs and operation. This can include: SEO, Google Ads, Google Shopping, Bing Ads, Social Ads Re-Marketing, Email/SMS Re-Marketing
Frequently Asked Questions
How long will it take to see results?
SEO growth is usually visible in the first 3 months, profitability can show between month 6 – 12 depending on myriad ranking, market & business factors. Our SEO projects come with a revenue guarantee that ensures that profitability is demonstrated at latest by month 12. Paid advertising normally shows nearly instant results, but can require fine tuning over the course of 3-6 months to get to the ideal level of profitability & volume.
Are there any performance guarantees?
Yes, we guarantee at least a breakeven on our costs by month 12 or we refund the difference. We ensure that all our activity is clearly tracked and attributable down to product & revenue level allowing us to put our money where our mouth is. We aim for marketing cost of sale around 10-20% as a rule of thumb but worst case, we guarantee you won’t lose money working with us.
What is the usual cost of a project?
The cost of launching a digital marketing project depends on myriad factors from the recommend strategy, market & business objectives. However as a ball park minimum, you can expect costs of around £2,000 per month for simple campaigns & objectives with us. Naturally we make sure we can project and achieve profitability against our costs, in fact we guarantee it.
Who will be my point of contact?
You will work directly with our Senior Account Directors who design & deploy revenue focused strategies tailored to your business objectives. You will have direct contact via email & phone during UK working hours along with monthly or weekly reporting covering results and insights from your activities.
