Aspire Money
Responsibilities
CRO || PPC || SEO
The Client
Aspire Money is a well-established UK credit broker specialising in personal loans for consumers across all credit profiles. Founded in 2008 and authorised by the Financial Conduct Authority, the business connects borrowers with a curated panel of lenders, offering unsecured loans from £500 to £25,000.
Aspire Money engaged us to increase the volume of qualified loan applications generated online while reducing the cost per funded loan, all within the strict advertising requirements imposed by the FCA and individual lending partners.
We delivered an integrated acquisition strategy combining Google Ads, Microsoft Ads, SEO, and conversion rate optimisation. Within the first year, this approach drove a 240% increase in attributable revenue while cutting acquisition costs by nearly a third.
To underpin long-term performance, we built a robust tracking framework that connected ad click through to funded loan, giving the team full visibility of which keywords, ads, and landing pages were generating real commercial value, not just form submissions.
%
Increase in Revenue
%
Cost Optimisation
ROI
The
Objectives
Scale Qualified Application Volume
Grow the number of high-quality loan enquiries generated through search and organic channels without inflating spend or diluting lead quality.
Ensure growth was measured against funded loans and lender commissions, not vanity metrics such as raw form fills or click volume.
Maintain Compliance Across All Activity
Operate fully within FCA financial promotion rules, ensuring every ad, landing page, and piece of content met regulatory standards.
Implement tracking and attribution that respected data privacy obligations while still providing the granularity needed for meaningful optimisation.
The Strategy
A performance-driven acquisition strategy designed to capture high-intent borrowers at the point of need, convert them efficiently, and scale spend in line with profitability.
Precision Keyword Targeting
Identify and prioritise the search terms that signalled genuine borrowing intent, separating tyre-kickers from applicants ready to proceed, across both Google and Microsoft Ads.
Conversion-Focused Optimisation
Go beyond traffic generation by systematically testing and refining landing pages, application forms, and user journeys to maximise the rate at which visitors became funded borrowers.
Sustainable Organic Growth
Build long-term search visibility for commercially valuable lending terms, reducing reliance on paid media and creating a compounding source of qualified traffic over time.
The Campaign
PPC activity was structured around borrower intent, with tightly themed ad groups targeting specific loan types, amounts, and credit circumstances. Bid strategies were aligned to downstream revenue rather than surface-level conversions.
SEO focused on building topical authority across the personal loans space. We developed a content strategy targeting informational and transactional queries alike, from guides on improving credit scores and understanding APR, through to direct loan comparison and application pages. Technical improvements ensured the site was fast, mobile-optimised, and structured for maximum crawl efficiency.
Free Site & Market Audit
We will analyse your website against the performance of the main competitors in your niche, providing you with a breakdown of the changes we’d recommend along with examples of the traffic potential for your business.