Loans 2 Go
Responsibilities
PPC || SEO
The Client
Loans 2 Go is a long-established UK direct lender offering unsecured personal loans from £250 to £2,000. Founded in 2002 and regulated by the FCA, the company has helped over two million customers access short-term credit, with a particular focus on borrowers who may struggle to secure finance through traditional banks. Having successfully transitioned from a high street lender to a fully online operation, Loans 2 Go provides same-day funding with flexible weekly, fortnightly, or monthly repayment options.
Loans 2 Go engaged Digiconomy to improve the efficiency of their online acquisition activity, increasing the volume of funded loans generated through search while tightening cost control across a competitive and heavily regulated market.
We delivered a targeted strategy combining Google PPC and SEO. Within 12 months, this approach generated a 75% increase in attributable revenue while reducing acquisition costs by 15%, delivering a strong 15x return on investment.
To support ongoing performance improvement, we implemented granular tracking that connected marketing activity to funded loan outcomes, enabling confident, data-led decisions on where to allocate budget for maximum return.
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Increase in Revenue
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Cost Optimisation
ROI
The
Objectives
Improve Acquisition Efficiency
Increase the volume of funded loans generated through paid and organic search without a proportional rise in spend, extracting more value from existing budgets through sharper targeting and smarter allocation.
Ensure all optimisation decisions were tied to downstream funded loan data rather than surface-level metrics like clicks or application starts.
Strengthen Competitive Positioning
Improve visibility for high-intent borrowing terms in a crowded market where comparison sites, brokers, and competing lenders aggressively bid for the same audience.
Maintain full compliance with FCA advertising rules while running ad copy and landing pages compelling enough to stand out against well-funded competitors.
The Strategy
An efficiency-focused search strategy designed to improve the return on every pound invested, strengthen organic positioning, and capture more funded loans from the same competitive landscape.
Precision Bid Management
Align bidding to funded loan value rather than application volume, reallocating spend away from keywords and audiences that generated clicks but not completions, and concentrating budget on the highest-converting opportunities.
Organic Visibility Growth
Build sustainable search rankings for high-intent personal loan terms, creating a growing source of qualified traffic that complemented paid activity and reduced overall cost per acquisition.
Compliance-Led Creative
Develop ad copy and landing page content that met FCA financial promotion standards while clearly communicating Loans 2 Go’s same-day funding, flexible repayment options, and willingness to consider applicants with imperfect credit histories.
The Campaign
Google PPC campaigns were restructured around funded loan profitability, with bid strategies and budget allocation driven by downstream revenue data rather than front-end conversion volume. Ad copy was crafted to meet FCA requirements while highlighting Loans 2 Go’s core differentiators: same-day decisions, flexible repayments, and accessibility for borrowers with poor credit.
SEO activity targeted high-intent personal loan and direct lender terms, building organic authority that delivered a compounding stream of qualified applications. End-to-end attribution ensured every optimisation decision was grounded in actual funded loan performance.
Free Site & Market Audit
We will analyse your website against the performance of the main competitors in your niche, providing you with a breakdown of the changes we’d recommend along with examples of the traffic potential for your business.