Everyday Loans
Responsibilities
Automation || PPC || SEO
The Client
Everyday Loans is a leading UK consumer lender specialising in unsecured personal loans. Founded in 2006 and acquired by Secure Trust Bank in 2012, the business operates in a highly competitive and heavily regulated market.
We delivered a multi-channel inbound strategy combining Google Ads, Microsoft Ads and SEO, along with a bespoke granular tracking and attribution system, enabling revenue to be analysed at keyword, ad, and landing-page level for continuous optimisation.
Our approach has since generated over £120m in attributable profits, while significantly improving acquisition efficiency.
%
Increase in Revenue
%
Cost Optimisation
Profit Generated
The
Objectives
Profitable Online Growth
Scale online loan applications while maintaining strong cost efficiency and predictable returns.
Ensure acquisition activity could be increased without sacrificing profitability.
Regulatory Compliance & Transparency
Deliver measurable growth while operating fully within FCA guidelines and platform policies.
Implement clear attribution to understand true performance across channels and campaigns.
The Strategy
A data-led acquisition strategy designed to capture high-intent demand, support assisted conversions, and scale performance in a controlled, compliant manner.
Full-Funnel Acquisition
Capture high-intent users through search while supporting consideration and return visits across the funnel.
Data-Led Optimisation
Optimise bids, budgets, and creative using revenue and profitability signals rather than lead volume.
Scalable Frameworks
Build campaign structures capable of handling high budgets, large keyword volumes, and rapid iteration.
The Campaign
The campaign combined SEO and paid media to drive both immediate and sustainable growth. Organic search activity focused on improving visibility for high-intent lending terms, supporting long-term demand generation and brand authority.
PPC delivered instant coverage across Google and Microsoft Ads through highly structured, compliance-led campaigns designed to maximise return on ad spend.
All activity was supported by advanced tracking and attribution, providing clear insight from first click through to revenue and enabling continuous performance optimisation.
Free Site & Market Audit
We will analyse your website against the performance of the main competitors in your niche, providing you with a breakdown of the changes we’d recommend along with examples of the traffic potential for your business.
