Peachy Loans
Responsibilities
PPC
The Client
Peachy was one of the UK’s leading direct lenders in the short-term loans market, offering flexible borrowing from £100 to £1,000 with repayment terms of up to 12 months. Established in 2010 and regulated by the FCA, the London-based business built a reputation for responsible lending, approving only 12% of applications to ensure borrowers could genuinely afford to repay. Recognised by Silicon Review as one of the most trustworthy companies in its sector, Peachy combined a strong consumer brand with a commitment to transparent, ethical lending practices.
Peachy was one of the UK’s leading direct lenders in the short-term loans market, offering flexible borrowing from £100 to £1,000 with repayment terms of up to 12 months. Established in 2010 and regulated by the FCA, the London-based business built a reputation for responsible lending, approving only 12% of applications to ensure borrowers could genuinely afford to repay. Recognised by Silicon Review as one of the most trustworthy companies in its sector, Peachy combined a strong consumer brand with a commitment to transparent, ethical lending practices.
Peachy engaged Digiconomy to scale funded loan volume through paid search while simultaneously improving the rate at which website visitors converted into completed applications, maximising the return on every click in a market where traffic costs were rising sharply.
We delivered a focused strategy combining PPC and conversion rate optimisation. Within 12 months, this approach generated a 310% increase in attributable revenue alongside a 25% reduction in acquisition costs, delivering an 11x return on investment.
To keep both channels working in lockstep, we built attribution that tracked from ad click through to funded loan, ensuring bid decisions and CRO priorities were always aligned to downstream revenue rather than surface-level metrics.
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Increase in Revenue
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Cost Optimisation
ROI
The
Objectives
Accelerate Funded Loan Growth
Scale the volume of completed, funded loans generated through paid search, capitalising on Peachy’s trusted brand and high organic demand to capture a significantly larger share of the short-term lending market.
Ensure all growth targets were tied to funded loan revenue rather than application starts, reflecting Peachy’s responsible lending model where the majority of applications were declined on affordability grounds.
Maximise Conversion Efficiency
Increase the percentage of paid traffic that completed a full loan application, ensuring that rising click costs were offset by meaningful improvements in on-site conversion performance.
Build a structured testing programme that identified and removed friction from the application journey, turning more qualified visitors into funded borrowers without compromising the responsible lending checks that underpinned the brand.
The Strategy
A tightly integrated PPC and CRO strategy designed to drive more funded loans from every pound of paid media spend, combining smarter traffic acquisition with systematic improvements to the on-site conversion journey.
Revenue-Aligned Bid Management
Optimise bidding around funded loan value rather than application volume, accounting for Peachy’s selective approval model by focusing spend on the keywords and audiences most likely to produce borrowers who met affordability criteria.
Systematic Conversion Testing
Run a structured programme of landing page, application form, and user journey tests to identify the changes that had the greatest impact on funded loan completions, prioritising high-traffic, high-value pages for maximum commercial return.
Integrated Performance Loop
Ensure PPC and CRO operated as a single, connected system rather than separate disciplines, with conversion data feeding bid strategy and search data informing testing priorities in a continuous cycle of improvement.
The Campaign
PPC campaigns were restructured around funded loan profitability, with bid strategies weighted toward keywords and audiences that consistently produced borrowers meeting Peachy’s strict affordability criteria.
CRO worked in parallel, with a structured testing programme targeting landing pages, application forms, and key decision points in the borrower journey. Each test was measured against funded completions rather than form starts, ensuring improvements reflected genuine commercial impact. The integrated approach meant conversion gains compounded paid media efficiency, with attribution connecting every click to a funded outcome.
Free Site & Market Audit
We will analyse your website against the performance of the main competitors in your niche, providing you with a breakdown of the changes we’d recommend along with examples of the traffic potential for your business.