V4B Business Finance
Responsibilities
Automation || CRO || Email || PPC || SEO
The Client
V4B Business Finance is a UK commercial finance broker based in Wrexham, providing tailored funding solutions for businesses of all sizes. Incorporated in 2018, the company arranges business loans, asset finance, invoice financing, and commercial mortgages, with particular strength in the professional services sector including accountancy, legal, medical, and dental practices. Funding ranges from £5,000 to £2 million.
V4B engaged Digiconomy to build a scalable digital acquisition engine that would generate a consistent pipeline of qualified finance enquiries from business owners actively seeking funding.
We delivered a multi-channel strategy combining Google PPC, SEO, email marketing, marketing automation, and conversion rate optimisation. Within 12 months, this approach produced a 125% increase in attributable revenue while nearly halving acquisition costs.
To sustain that growth, we implemented end-to-end tracking and lead nurturing workflows that connected every marketing touchpoint to a completed finance application, giving the team clear visibility of which channels and campaigns were delivering real commercial outcomes.
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Increase in Revenue
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Cost Optimisation
ROI
The
Objectives
Build a Reliable Digital Pipeline
Establish search and email as dependable, scalable sources of qualified business finance enquiries, reducing reliance on referral networks and outbound sales activity.
Ensure every pound of marketing spend could be tied back to genuine finance applications and funded deals, not just website traffic or raw lead volume.
Maximise Lifetime Value Through Nurturing
Recognise that business finance is rarely a one-off transaction and build systems to re-engage past enquirers and existing clients when new funding needs arose.
Create automated communication journeys that kept V4B front of mind without placing additional demand on the sales team.
The Strategy
A full-funnel acquisition and retention strategy designed to capture high-intent business owners at the point of need, convert them efficiently, and nurture long-term relationships that generated repeat business.
Intent-Led Search Acquisition
Target business owners actively searching for funding solutions, structured around specific finance products, sectors, and funding amounts to match V4B’s core proposition.
Automated Lead Nurturing
Build email sequences and marketing automation workflows that guided prospects from initial enquiry through to application, while re-engaging lapsed leads with timely, relevant content.
Conversion Rate Optimisation
Systematically improve the journey from landing page to completed enquiry form, ensuring that hard-won traffic converted at the highest possible rate.
The Campaign
Google PPC campaigns were structured around V4B’s core product lines and target sectors, capturing business owners searching for specific funding types.
SEO built long-term visibility for commercial finance terms, creating a compounding source of organic enquiries.
Email marketing and automation played a critical role in nurturing leads through what is typically a longer B2B decision cycle, with tailored sequences triggered by enquiry type and engagement behaviour. CRO testing across landing pages and enquiry forms ensured traffic converted efficiently, while closed-loop tracking connected every channel to funded outcomes.
Free Site & Market Audit
We will analyse your website against the performance of the main competitors in your niche, providing you with a breakdown of the changes we’d recommend along with examples of the traffic potential for your business.