Home & Roost

is a sustainable pet furniture brand specialising in outdoor homes for animals & one of The Good Shopping Guide’s top-rated ethical brands.

Providing pet and wildlife equipment & accessories for animal lovers, including rabbit and guinea pig hutches, dog kennels, chicken coops, cat shelters, and much more.

We were asked to look at re-building and expanding this client’s Google activity after a long period of expensive conversions with their existing agency.

At the time the business appeared to target limited keywords in an unsorted PPC account resulting in unreliable conversion performance. We started by re-building the account using modern best practise and expanding around additional keyword verticals to promote a broader range of their products.

We also launched the business in Google Shopping with a hand-crafted sales feed designed for optimal positioning in the results. 

The business saw an increase of 190%

Millets

With over 100 years of trading, heritage is at our heart. Laying its foundations in the late 19th century, Millets has steadily grown to the well-known outdoor store we recognise today. From kit to get the whole family camping, to the iconic Peter Storm cagoule, we come equipped with a passion for providing practical and functional products, to guarantee that you’re prepared for adventures in the great outdoors.

We were tasked with creating a dynamic multi-touch remarketing solution that utilised past customer sales data against live site traffic to send tailored outreach to returning and potential customers via a number of display/social & direct channels.

Combined with improvements to journey structure and mobile UX, ROAS increased by 200% across a range of key categories as a result of the project.

Grand Prix Events offers premium Formula 1 tickets, hospitality, experience and travel services to clients attending Formula 1 events around the world. As a wholly owned subsidiary of QuintEvents International, they are proud to be the Official Agent of F1 Experiences in the United Kingdom and an authorised distributor for the Formula One Paddock Club™.

We came onboard to audit and rebuild their PPC account which had been producing sales at fairly low margins & inconsistently over the past 12 months. We found numerous missed opportunities in the structure of the account along with new international markets that helped grow their audiences across the globe. Our improvements to the account resulted in net growth in sales of 64% over the project period and a much more advanced PPC strategy.

James Spencer Furniture

Established in 1948, James Spencer & Co. Ltd are a fully independent, family-owned business with a long-standing pedigree of quality, customer service and value for money. Based in West Yorkshire with a growing customer portfolio across the UK, Europe and beyond including NHS Trusts, private hospitals, local authorities, housing associations, nursing and residential homes, along with the hospitality sector and members of the general public.

We were asked to measure feasibility of bringing this client’s physical catalogue products online, subsequently implementing a WooCommerce solution to handle the integration. Over the course of 3 months marketing systems were fully integrated with warehousing & manufacturing with advertising across PPC & Facebook launching in month 4.

By month 12, overall sales for the business had been increased by 50% with new online only ranges launched to take advantage of the increased levels of market reach.

Lifestyle Furniture, based in the North West of England, are one of the leading online retailers of solid hardwood furniture in the UK. Specialising in selling Oak, Pine, Indian and Painted Furniture, all of their furniture has been crafted from natural wood and hand finished by skilled craftsmen.

This business had been running Google Shopping to produce new revenue for their business but didn’t believe they were getting the value they should be.

Our analysis showed underutilised account structuring and over optimisation of negatives after many years and many cooks, leading to a messy black box of an account overall. After structuring into a new priority-based build and working through a 2-month process of resetting & rebuilding negatives we were able to reduce recorded cost per sale by more than 35% across their ranges.

Additionally, we provided detailed sales analysis that highlighted new potential revenue opportunities, markets & trends to follow that hadn’t previously been demonstrated by agencies before our time. We implemented over 1,000 changes to the sales feed and product pages based on our data, optimising both for the Google Shopping ranking algorithm & conversion rate potential.

The net result of our work was a 45% uplift in revenue against consistent costs.

Reeds Furniture are a family owned and operated 2 store business based in California established in 1960 that understands the value of catering to families. They now serve four generations of Reed’s guests, with the great grandchildren of their original guests shopping with them. Whether you are looking for the gentle touch of upholstery or the crisp, sleek look of leather, Reeds Furniture is the perfect furniture store for all your living room furniture needs.

This business had a number of technical problems impacting the speed of their site, along with their ability to accurately track profitability of their marketing activities.

We helped them migrate to more appropriate hosting and upgrade some antiquated aspects of their sales processing integration, improving site speed from about 12s to 1.4s. We also helped implement internal templates for product and category content, optimising over 200 products for organic and conversion rate potential as demonstration of the concept.

We then integrated their e-commerce platform with internal CRM and tracking solutions, giving them complete visibility of profitability by marketing channel, category & product. Finally, we launched localised FB & PPC campaigns, targeting increased footfall and the best margin sales. This resulted in a net growth in highly measurable revenue of 37% in the project period.

Fidelity Wealth specialise in corporate bond investments for high net worth individuals/institutional investors across the world.

We were tasked to provide new revenue streams via a blend of paid media activities. 

We created an array of new digital assets to support a heavily invested PPC strategy across Google Ads, Bing & Social. After just 3 weeks we were able to reduce CPA past target by 30% and projected volumes by almost 150%. This resulted in substantial reinvestment and expansion of the campaigns. 

Hannah Insurance provides quality mortgage and pension products to a broad array of audiences across the UK.

We were tasked with launching new paid activity targeting various hyper localised geos promoting an array of mortgage products.

Our PPC strategies combined with changes to the application journey provided an uplift of 214% in new business from the channel over the duration of the project.

Best Deal Insurance offer insurance and mortgage products to consumers across the UK winning various awards for top customer service and processes.

We were brought on to launch an aggressive PPC project targeting long tail life insurance terms. 

Whilst operating in one of the most competitive niches out there, we were able to bring lead costs lower than referral costs & drive over 5,000 new apps per month in allocated spend. This resulted in spend increases of nearly 250% over the following year.

Green IS Group Ltd are a cutting edge investment broker predominantly focused on ethical, sustainable investment vehicles.

We were tasked with implementing the first sales channel for one of their new products via paid advertising across a number of channels.

From the initial trial budget we instantly hit CPA targets, allowing us to scale spend and performance by 10x by the following month.

Loan.co.uk are one of the UK’s leading brokers for secured & unsecured consumer finance. With unique AI technology under the helm they are able to instantly compare 1000s of loans to find the best rates for the consumer. 

We were tasked with growing the volume of applications across 2 brands, driving both homeowner and short term traffic via PPC & SEO.

Over the course of the project CPA was reduced by almost 40% with revenue continuing to grow in line with available budget.

Spec Savers are the UK’s leading provider of optician services and consumer supplies, founded in 1984 they now employ over 32,000 people nationwide.

We were tasked to create an SEO strategy that would maximise the value of their local branches. 

We rolled out new site architecture that allowed for proper branch classification by the search engines and introduced SOPs for building out digital corporate assets for each branch via GMB & prominent directories. The net improvement to local visibility for the branches resulted in measurable footfall increases of 7% in most locations with a net ROI of 20% on the project.

Best Western are one of the best known brands for quality accomodation in some of the most useful locations across the UK.

We were tasked with producing a strategy to promote the trial of an exclusive corporate card offering business owners a way to give their staff easy access to Best Western’s B2B facilities.

Utilising a blend of email, paid advertising and display relationships with a number of vertical aggregators, we were able to produce over 45,000 subscriptions to the programme over a 12 month project, worth an estimated £720,000 in long term revenue for the business.

Alfa Romeo are one of the words top producers of luxury cars where driving passion, fine design and exciting handling inspire lovers of this amazing & unique Italian brand to purchase again and again.

We were engaged to create a targeted marketing strategy that would promote Alfa Romeo’s latest fleet offers to fleet managers across the UK.

We recommended utilising a combination of email marketing, display advertising and digital media buying to approach their core audience, alongside monthly A/B optimisation of available digital assets such as ad creatives & landing page design.

With this strategy we were able to introduce £450,550 in new contracts over the 6 month project, with a cost of sale of just 10%. 

Aspire Money Limited is a UK based consumer finance broker with call centres handling nationwide loan enquiries. Their high quality loan handling team ensure that consumers are matched with the best loan options on the market and that lenders receive qualified live applications from suitable customers.

We were brought on to bring their existing PPC account into profitability. The account went from a loss of £7k to a profit of 13k within 5 months.