Ben Head - PPC & Lead Generation Specialist
I have spent the past 15 years creating and deploying PPC strategies for businesses with a laser focus on lead quality and return on ad spend.
Across more than 50 businesses, including Alfa Romeo, Specsavers, Best Western, and Millets, I have restructured underperforming accounts and scaled acquisition into multi-million-pound revenue, including growing one UK lender from £100k to over £25m a year.
What sets my work apart is the profit engineering underneath it. I implement server-side tracking, attribution systems, and data pipelines that follow every lead through the CRM to the sale, so the budget is optimised against real revenue, not lead volume.
Businesses
Years Experience
Revenue Generated
How We Work
Senior-Level Operator
No delegation to juniors. The person you speak to is the person doing the work: strategy, execution, and optimisation. Your budget isn't a training ground.
P&L Focused
Every recommendation ties back to revenue and profit, not a low cost per lead that looks good in isolation. We measure success by the commercial impact we deliver, not the volume of activity we produce.
Efficiency Over Volume
We optimise for the cost of each acquired customer and the quality of every lead, not the cost per lead or raw lead counts that flatter a report but never reach the sales team.
Deep Technical Understanding
Comfortable with ad platform APIs, analytics architecture, and data pipelines. We don't just use marketing tools. We understand how they work under the hood.
Strategy and Execution
Comfortable in boardrooms presenting to CMOs and in spreadsheets auditing search terms. Most consultancies do one or the other. We do both.
Extended Team
When projects need specialist skills beyond strategy and marketing, we bring in a trusted network of professionals we've worked with for over a decade across hundreds of projects.
Front-end and back-end specialists for website builds, landing page production, and bespoke software development.
Three image artists and two videographers for campaign assets, brand visuals, and video production.
International content production and localisation for multilingual campaigns and market expansion.
Industry Experience
Selected Results
Grew a UK lender's digital revenue from £100k per annum to over £25m per annum
Reduced cost per acquisition by 40% for an automotive service network through campaign restructuring
Built a custom server-side attribution system replacing a £24k/year SaaS tool
Tools & Platforms
The platforms and technologies we work with daily.
Put Us To The Test
No pitch decks, no junior account managers. Get a free Account Efficiency Audit and find out where your cost per acquisition is too high, which leads are low quality, and what we would change first.
Request Your AuditWhat the free audit involves
Most audits surface at least 20% in cost savings.
- Read-only access is all we ask for, nothing more.
- A written report within 24 hours, walked through with you on a call.
- We pinpoint where the budget is leaking, what your tracking is missing, and what we would change first.
- No contract, no obligation. The report is yours to keep and act on either way.