Ben Head - PPC & Lead Generation Specialist
I run PPC and lead generation for businesses that need a lower cost per acquisition and better quality leads, not just more activity. One senior operator does the strategy, the execution, and the optimisation.
With 15+ years in performance marketing and experience across more than 50 businesses in financial services, insurance, automotive, and healthcare, I combine deep platform expertise with a focus on commercial outcomes: pipeline, cost per acquisition, and return on ad spend.
Most agencies optimise for volume and clicks, then report on impressions. I am accountable for profitable leads. The campaigns generate the demand, attribution proves what works, and automation makes sure no lead is lost. I own that result end to end.
Businesses
Years Experience
Revenue Generated
How I Work
Senior-Level Operator
No delegation to juniors. The person you speak to is the person doing the work: strategy, execution, and optimisation. Your budget isn't a training ground.
P&L Focused
Every recommendation ties back to revenue, not impressions or clicks. I measure success by the commercial impact I deliver, not the volume of activity I produce.
Efficiency Over Volume
I optimise for the cost of each acquired customer and the quality of every lead, not for impressions, clicks, or raw lead counts that flatter a report but never reach the sales team.
Deep Technical Understanding
Comfortable with ad platform APIs, analytics architecture, and data pipelines. I don't just use marketing tools. I understand how they work under the hood.
Strategy and Execution
Comfortable in boardrooms presenting to CMOs and in spreadsheets auditing search terms. Most consultancies do one or the other. I do both.
Extended Team
When projects need specialist skills beyond strategy and marketing, I bring in a trusted network of professionals I've worked with for over a decade across hundreds of projects.
Front-end and back-end specialists for website builds, landing page production, and bespoke software development.
Three image artists and two videographers for campaign assets, brand visuals, and video production.
International content production and localisation for multilingual campaigns and market expansion.
Industry Experience
Selected Results
Grew a UK lender's digital revenue from £100k per annum to over £25m per annum
Reduced cost per acquisition by 40% for an automotive service network through campaign restructuring
Built a custom server-side attribution system replacing a £24k/year SaaS tool
Tools & Platforms
The platforms and technologies I work with daily.
Let's Talk About Your Challenges
No pitch decks. No junior account managers. Just a direct conversation about what's working, what isn't, and what to do about it.
Get in Touch