PPC That Drives Profit, Not Just Clicks.
Senior, hands-on PPC for lead generation. The job is not more leads, it is more profitable leads: a lower cost per acquisition, higher lead quality, and accountability for commercial outcomes.
Driving the traffic is the first of three connected jobs we run from click to sale, alongside optimising the conversion point those clicks land on and tracking every lead to the sale so the bidding learns from what actually closes.
What We Do
Performance Max, Demand Gen, and AI Max are the tools, governed properly rather than left on Google's defaults.
Performance Max for Lead Generation
Asset groups segmented by service line and intent, with audience signals built from your best customers, not the single catch-all asset group most advertisers run. The aim is qualified leads at a controlled cost per acquisition, not the cheapest possible clicks.
Audience & First-Party Data Signals
Customer match and first-party audience lists built from your CRM so Google's AI targets people who resemble your most profitable customers. Better inputs mean fewer wasted impressions and a lower cost per acquisition.
Demand Gen for Lead Generation
Full-funnel Demand Gen with creative direction, audience strategy, and placement control. Structured to drive measurable pipeline and enquiries, not impressions across YouTube and Discover.
AI Max for Search Governance
Implementation and ongoing monitoring of AI Max with proper search theme governance, so Google's keyword expansion stays inside your strategic boundaries and your spend stays on queries that produce real leads.
Conversion Tracking for Real Leads
Server-side tagging, enhanced conversions, and offline conversion import so the platform optimises against qualified leads and closed sales, not form fills. Without it, Google's AI bids on incomplete data and your budget pays for it.
Bid Strategy Built Around CPA
Deployment of tCPA and value-based bidding tied to your actual lead-to-sale economics, so the target is profitable acquisition, not arbitrary numbers or Google rep recommendations.
Search Term Governance
Negative keyword management and search term auditing for AI-powered campaigns that tend to expand aggressively. We keep spend focused on queries that convert into leads, not queries Google thinks are relevant.
Landing Page Alignment & CRO
Making sure landing pages match the intent your campaigns target. We audit conversion flows, page speed, and form experience to turn more of every paid click into a quality lead.
Common Mistakes We Fix
These are the issues we see in almost every account we audit. If any of these sound familiar, your campaigns are leaking budget.
Running PMax with a single asset group for every service
No negative keyword management on AI-powered campaigns
Optimising to raw lead volume instead of cost per acquisition
No server-side conversion tracking, so bidding chases form fills
Using last-click to judge which campaigns drive real leads
Launching Demand Gen without a creative testing framework
The Digiconomy Difference
Most Agencies
Digiconomy
Stop Paying Too Much For Every Lead
Get a free Account Efficiency Audit and find out where your cost per acquisition is too high, which leads are low quality, and what we would change first.
Put Us To The TestWhat the free audit involves
Most audits surface at least 20% in cost savings.
- Read-only access is all we ask for, nothing more.
- A written report within 24 hours, walked through with you on a call.
- We pinpoint where the budget is leaking, what your tracking is missing, and what we would change first.
- No contract, no obligation. The report is yours to keep and act on either way.