Practical insights from the front lines of AI-driven marketing. No fluff.
Google has stated that brands don't need dedicated AEO or GEO practices to appear in AI Overviews - but that claim deserves scrutiny. Here's what it actually means for how you allocate your visibility efforts.
Google has formally extended its Search spam policies to cover AI-generated responses, including AI Overviews and AI Mode. For brands investing in AI visibility, this is a clarification with real strategic weight.
Website traffic is losing its authority as the defining B2B marketing metric as AI search changes where buyer journeys begin and end. AI visibility and lead quality are becoming the measures that actually reflect commercial performance.
Google Analytics 4 now isolates AI chatbot traffic into its own dedicated channel, making referrals from ChatGPT, Gemini, and Claude measurable for the first time at scale. For brands investing in AI visibility, this changes how you prove the work is paying off.
We released our AI-powered Google Ads management platform as a free, open-source project. It gives you a Claude-powered chat assistant with live access to your Google Ads data - and the ability to make changes on your behalf. Here is why we built it, what it does, and what we learned.
Google has quietly updated its documentation to acknowledge that search terms reports may now show inferred intent rather than the actual query a user typed or spoke. For PPC managers relying on that data to shape match types, negatives, and audience signals, the implications are significant.
Google has expanded vehicle ads beyond Performance Max, making them available in Standard Shopping campaigns for the first time. For automotive advertisers, this reopens a debate that the industry thought was settled: how much control do you actually want over your paid search campaigns?