Ben Head - AI-First Performance Marketing Expert
AI is reshaping how customers find businesses and how ad platforms spend your budget. Most marketers are reacting to these changes. I've been building for them since 2016.
With 15+ years in performance marketing and experience in more than 50 businesses across financial services, automotive, healthcare, and e-commerce, I combine deep platform expertise with a genuine understanding of how AI is transforming search, PPC, and attribution.
From generative engine optimisation and AI-powered PPC to building custom attribution systems and automation tools, everything I do is designed to give your marketing a structural advantage in an AI-driven landscape.
Businesses
Years Experience
Revenue Generated
How I Work
Senior-Level Operator
No delegation to juniors. The person you speak to is the person doing the work: strategy, execution, and optimisation. Your budget isn't a training ground.
P&L Focused
Every recommendation ties back to revenue, not impressions or clicks. I measure success by the commercial impact I deliver, not the volume of activity I produce.
AI-Native Approach
I use AI across every layer of my work, from building custom automation tools to optimising campaigns with machine learning. This isn't bolted on; it's how I operate.
Deep Technical Understanding
Comfortable with ad platform APIs, analytics architecture, and data pipelines. I don't just use marketing tools. I understand how they work under the hood.
Strategy and Execution
Comfortable in boardrooms presenting to CMOs and in spreadsheets auditing search terms. Most consultancies do one or the other. I do both.
Industry Experience
Selected Results
Grew a UK lender's digital revenue from £100k per annum to over £25m per annum
Reduced cost per acquisition by 40% for an automotive service network through campaign restructuring
Built a custom server-side attribution system replacing a £24k/year SaaS tool
Performed a major rebrand and domain migration, resulting in substantial organic growth that bucked the trend of migrations causing organic destruction
Increased LLM visibility for a financial services brand from zero to the top result for key transactional terms
Tools & Platforms
The platforms and technologies I work with daily.
Let's Talk About Your Challenges
No pitch decks. No junior account managers. Just a direct conversation about what's working, what isn't, and what to do about it.
Get in Touch