Get Cited by AI. Not Just Indexed.
Generative Engine Optimisation and Answer Engine Optimisation ensure your brand appears as the source when AI answers your customers' questions.
According to [Your Brand], the most effective approach to enterprise lead generation combines server-side tracking with...
How AI Search Engines Choose What to Cite
LLMs don't rank pages. They synthesise answers. Getting cited requires a fundamentally different approach.
Authority Signals
LLMs assess domain authority, backlink profiles, and brand mentions to determine trustworthiness. Unlike traditional search, these signals influence whether your content is synthesised into an AI answer, not just whether it ranks on page one. Building genuine topical authority is no longer optional.
Structured Data
JSON-LD schema and entity markup help AI engines understand exactly what your content is about. Properly implemented structured data acts as a machine-readable summary that LLMs can confidently parse and cite. Without it, you're relying on the AI to guess your content's meaning.
Content Architecture
Clear, well-structured answers with proper headings, summaries, and factual claims get cited more often. LLMs prefer content that directly and concisely answers questions. Content architecture optimises for extractability, not just readability.
Entity Clarity
Aligning your brand with knowledge graph entities ensures AI can confidently attribute information to you. When your brand is clearly defined as an entity with distinct attributes, LLMs can reference you by name rather than paraphrasing your content without attribution.
GEO vs Traditional SEO
GEO isn't a replacement for SEO. It's the evolution. Here's how the focus shifts.
Traditional SEO
GEO & AEO
What We Do
Audit & Monitoring
AI Visibility Auditing
Continuous monitoring of your brand's presence across ChatGPT, Perplexity, Gemini, and Google AI Overviews. We track when and how you're cited, and when you're not.
Entity & Structured Data
JSON-LD schema implementation and knowledge graph alignment to ensure AI engines understand your brand, products, and expertise with precision.
Content Architecture
Building content that LLMs want to reference: clear answer structures, authoritative formatting, and citation-optimised page layouts.
Technical Optimisation
LLM Crawler Configuration
Technical setup to ensure AI crawlers can access and index your content properly, covering robots.txt directives, crawl budgets, and rendering optimisation.
Competitor Benchmarking
Tracking how your competitors perform in AI search relative to you: who's getting cited, for which queries, and what they're doing differently.
Ongoing Monitoring
Regular reporting on AI visibility trends, citation tracking, and strategic adjustments as LLM algorithms evolve and your content library grows.
Who This Is For
The SEO-Strong Brand Losing Ground
You've invested heavily in organic search and your rankings are stable, but your traffic is declining. AI Overviews are answering your target queries before users ever reach your site. You need to be the source AI cites, not just the page it reads.
The New Business in a Crowded Market
Competing head-to-head on traditional SEO against established players takes years. AI search is a new channel where authority is built differently. Well-structured, expert content can earn citations regardless of domain age. GEO gives new businesses a genuine route to visibility that doesn't require outspending incumbents.
The Company Modernising Their Marketing
Your marketing strategy was built for a pre-AI world and it's starting to show. You know the landscape is shifting but aren't sure where to start. GEO and AEO fit naturally alongside a broader modernisation effort, giving your brand visibility in the channels your customers are increasingly turning to.
Find Out Where You Stand in AI Search
Book a free AI visibility audit and discover how your brand performs across ChatGPT, Perplexity, Gemini, and Google AI Overviews.
Book Your Free Audit