Practical insights from the front lines of AI-driven marketing. No fluff.
Google AI Overviews is now surfacing author names alongside source platforms like LinkedIn and Medium in its citations. This shift changes who gets credited in AI search - and how brands should think about the people behind their content.
Microsoft has confirmed Bing now has 1 billion monthly active human users - a milestone that reframes the platform as a serious channel for AI search visibility. For UK brands focused on GEO, ignoring Bing's AI ecosystem is no longer a defensible position.
Giving AI agents access to your data is only half the problem - defining what they are actually authorised to do with it is the part most marketing teams have not figured out yet. As agentic systems move from passive analysis to active execution, the question of decision authority is becoming a practical operational concern, not a theoretical one.
Google appears to be testing more links and citations within AI Mode results, following a similar move made with AI Overviews roughly a year ago. For brands investing in AI visibility, this signals a real shift in how citation real estate is distributed across generative search.
Google's latest AI Max updates - AI Brief, text disclaimers, and expansion into Shopping and Travel - represent a meaningful shift in how much visibility advertisers get into AI-driven campaign decisions. For PPC teams, understanding what these controls actually do is more important than welcoming them at face value.
Google is testing the ability for some Performance Max advertisers to choose whether their ads run across the search partner network and Google Display Network - a notable shift in transparency for a campaign type that has historically offered very little of it. For advertisers who have long suspected poor-quality placements are diluting their PMax results, this development deserves serious attention.
AI Max for Shopping signals a fundamental shift in how Google thinks about the relationship between search intent and product discovery. For retailers running paid search, the implications stretch well beyond campaign setup.