Google's AI Campaigns Are Powerful. Without Proper Setup, They're Expensive Guesswork.
Performance Max, Demand Gen, and AI Max for Search. Most advertisers are running them on bad data, poor asset groups, and no real attribution. We fix the foundations first.
We specialise in Performance Max, Demand Gen, and AI Max for Search: the three campaign types that now control the majority of Google's ad inventory.
What We Do
Performance Max Architecture
Proper asset group structures segmented by product/service line with tailored audience signals, not the single catch-all asset group most advertisers run. We build PMax campaigns that give Google's AI the right signals to optimise against.
Demand Gen Strategy & Creative
Full-funnel Demand Gen campaigns with creative direction, audience strategy, and placement optimisation. We structure these campaigns to drive measurable pipeline, not just impressions across YouTube and Discover.
AI Max for Search
Implementation and ongoing monitoring of AI Max campaigns with proper search theme governance. We ensure Google's AI expansion of your keywords stays within your strategic boundaries.
Feed Optimisation
Product feed restructuring for Shopping and PMax campaigns, including title optimisation, custom labels, supplemental feeds, and product type taxonomy that drives better auction performance.
Conversion Tracking & Attribution
Server-side tagging, enhanced conversions, and offline conversion import pipelines. Without bulletproof tracking, Google's AI is optimising against incomplete data, and your budget pays the price.
Bid Strategy Design
Strategic deployment of tCPA, tROAS, and value-based bidding based on actual business margins and customer lifetime value. Not arbitrary targets or Google rep recommendations.
Search Term Governance
Negative keyword management and search term auditing for AI-powered campaigns that tend to expand aggressively. We keep your spend focused on queries that convert, not queries Google thinks are relevant.
Landing Page Alignment & CRO
Ensuring your landing pages match the intent signals your campaigns target. We audit conversion flows, page speed, and user experience to maximise the return on every click.
Common Mistakes We Fix
These are the issues we see in almost every account we audit. If any of these sound familiar, your campaigns are leaking budget.
Running PMax with a single asset group for all products
No negative keyword management on AI-powered campaigns
Trusting Google rep recommendations blindly
No server-side conversion tracking
Using last-click attribution to evaluate AI campaigns
Launching Demand Gen without a creative testing framework
The Digiconomy Difference
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Stop Wasting Budget on Poorly Configured AI Campaigns
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